# Everything Has Its Price (And That's A Good Thing) **URL:** **By** Donald J. Boudreaux **Published:** June 18, 2015 --- Prices ensure your demands are supplied- even in times of scarcity. But who decides prices? Who decides prices? Manufacturers and stores play a role, of course. As Professor Don Boudreaux explains, though, the biggest decider in determining prices is you, the consumer. Prices reflect the value consumers think the products are worth. Whether it’s the price of a bottle of ketchup or a Hermes Birkin purse, the pricetag is the end result of a “global chain of cooperation.” This is part of [a Fraser Institute project](http://www.essentialhayek.org/) to present the key ideas of F. A. Hayek.