# Incentives Matter **URL:** **By** Angela Dills **Published:** June 21, 2011 --- According to Prof. Angela Dills, incentives are important and help economists predict individual behavior. Recognizing that incentives matter is fairly straightforward. What's difficult is determining all the different ways a policy might affect people's incentives and change people's behavior. A good economist looks not only at the obvious incentives created by a particular policy, but also looks for the less obvious incentives and effects. For more, visit [LearnLiberty.org](http://www.learnliberty.org/).