# Subjective Value

**URL:** <https://www.libertarianism.org/videos/subjective-value>

**By** Donald J. Boudreaux

**Published:** June 29, 2011

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Prof. Don Boudreaux demonstrates the subjectivity of value by comparing a Che Guevara and Milton Friedman t-shirt. He finds that value cannot be determined objectively, as the value of the thing is held only the mind of the beholder. Therefore, value is not a product of the amount of labor or resources required to make it. Rather, value is determined by the preferences of individuals.

For more, visit [LearnLiberty.org](http://www.learnliberty.org/).